MORAN PRESS GROUP Linking Indie Artists A New (Old) Business Model
Many independent artists are struggling to gain traction in this Amazon world of low margins and over-saturation. A clamor of voices fight for traffic, sales, and space to exist. Going it alone in this new paradigm presents a host of challenges to an independent artist. A disproportionate amount of time goes into marketing, website traffic, and sales - pulling the focus away from creating art.
One business model to minimize the negatives of being a small art business - gather a group of businesses that work together under one company and create strong bonds and links between the companies to 'share' traffic and customers, thus eliminating part of the redundancies of each doing it alone. Less time spent getting website traffic, more time making art.
Types of independent businesses that might gather under one umbrella company to lift all boats:
Each independent artist faces a variety of challenges. One artist's weak point might be another's strength. The blogger might bring traffic (customers) the craft artisan needs to succeed. The blogger would gain a bigger platform, the artisan might see increased sales.
Malls function upon a similar model.
Investors such as Marcus Lemonis gather multiple 'rhyming' businesses together online to enhance and lift both sales and awareness of all brands by integrating/connecting on a central website. Check out SHOPMARCUS.COM - a collection of fashion businesses Marcus invested in. He's gathered them all together. It increases sales of all.
That's what I aim to achieve with Moran Press Group. Gather a group of independent artists, craft makers, bloggers, and publishers into an integrated website to lift all boats.
I'm seeking other independent artisan businesses to join together to fight the impact Amazon has on your art efforts. If this idea appeals to you, please contact me to discuss your ideas, concerns, and questions.
Looking forward to this dialogue with other artisan businesses.
I've been publishing books at Moran Press for almost three years. The business model to this point has been to distribute books via Amazon. Hand selling copies via the website, Twitter, Facebook, and author events has also been a big part of the revenue with focus on fans wanting signed editions mailed to them.
The success of the personal sales has exceeded any revenue via Amazon. To be blunt - what's worked best has been authors hustling up sales and accentuating the personalized touch rather than people finding our books at Amazon by searching or word of mouth.
Selling enough copies at Amazon can't be achieved only publishing eight to ten titles per year. There's simply not enough new releases to achieve cash flow.
The choice is to dramatically increase the number of titles produced or find other revenue streams.
I wish to maintain the hand picked literary tour of what I believe is must reading in 2018. Therefore the number of titles published can't be increased enough to maintain cash flow. Moran Press needs other sources of revenue.
The goal is to transform Moran Press Group into a Literary Nirvana for book lovers. Publish a constant flow of poetry, stories, and essays to the website. Continue publishing a select number of titles at Amazon. Add handcrafted journals, poetry broadsides, and special limited run letterpress editions to the offerings. I plan to offer custom made literary keepsakes to stand out in the crowded field of craft printing.
Moran Press .com will be an oasis for art and book lovers. I want to group book professionals, artists, musicians, craft makers, poets, and other needed artisans to create a spot unlike anything else on the internet.
Who might be interested in this new expanded venture?
Are you in a group I mentioned above and you're slinging arrows at fortune alone trying to make it? Collaborating with a group to produce a one-of-a-kind literary experience will bring your business to the next level.
Moran Press Group seeks the following for hire/collaboration/publication:
1) Poets, story writers, and journalists for poetry, stories, and political news/essays to be posted on MoranPress.com
2) Small business owners in the following categories for collaboration/hire - craft business owners, chapbook/letterpress printers, artists with experience in designing merchandise/book covers.
3) Writers for publication at Moran Press
If you're interested in joining me on this mission to create a literary nirvana unlike anything else - contact me via blog, social media, or email at firstname.lastname@example.org
Thank you for taking the time to read this post. I look forward to hearing your feedback.
Moran Press author L. M. Bryski with an excellent writing thread to update us on everything going on in her writing world. She's busy working on a screenplay while Moran Press readies her next novel, Blood Chill.
Yes, there will be BOOKS!
Haven’t been here much and would like to say I’ve been busy writing but that’s only partly the reason.
I’m working to turn one of my novels into a screenplay, but I’ve never written one before. It’s a different art form than novels. So I’ve been learning.
Dustin wanted to tell the story of grass roots hockey and chose a little town in Canada because their passion for the sport and their team mirrored the passion Dustin felt for the subject. A solid hit. pic.twitter.com/QRcP7QKNQH
Vladimir Cubrt’s Luba is clever (and heart-tugging) as it allows the story to unfold layer by layer. The audience is avidly immersed in figuring out character relationships and struggles. pic.twitter.com/FuN0XbLE5G
This film pulls no punches. Its characters are fuck ups desperately looking for any way out of town. Their choices are nasty nasty rude. And you root for them for the whole film. pic.twitter.com/8Az6IClasN
Stories in novels, movies, and plays are where limits are meant to be pushed. It’s mostly relatively safe place for people to explore the “WHAT IF” aspect of life without suffering terrible consequences.
Eisha Marjara’s movie about a boy searching out his parent is a tight, engaging story. Even in the story, though, there are moments of adlib (hidden to the audience) that sparkle. pic.twitter.com/jQzn7Zpw8g
When writing a script, keep in mind that yours is one interpretation, and when you share it with actors, directors, other filmmakers, and audience interpretation, that it will morph into a more complex creature.
Be open to that collaboration. It is how stories are truly made.
WITH EACH POETRY BOOK PURCHASE
FROM SCOTT WOZNIAK
Purchase a poetry collection from Scott Wozniak and he'll add a free broadside to your order.
Crumbling Utopian Pipedream - $12 (Shipping included with (1) free broadside)
Killing Our Saints - $12 (Shipping included with (1) free broadside)
Both books of poetry - $20 both books and two broadsides (Shipping included)
Email Scott Wozniak at email@example.com
Order either of these titles direct from me and receive 1 of 4 limited edition of 20, hand-signed and numbered broadsides for free! DM if interested pic.twitter.com/Szjnj7VVM9