MORAN PRESS GROUP Linking Indie Artists A New (Old) Business Model
Many independent artists are struggling to gain traction in this Amazon world of low margins and over-saturation. A clamor of voices fight for traffic, sales, and space to exist. Going it alone in this new paradigm presents a host of challenges to an independent artist. A disproportionate amount of time goes into marketing, website traffic, and sales - pulling the focus away from creating art.
One business model to minimize the negatives of being a small art business - gather a group of businesses that work together under one company and create strong bonds and links between the companies to 'share' traffic and customers, thus eliminating part of the redundancies of each doing it alone. Less time spent getting website traffic, more time making art.
Types of independent businesses that might gather under one umbrella company to lift all boats:
Each independent artist faces a variety of challenges. One artist's weak point might be another's strength. The blogger might bring traffic (customers) the craft artisan needs to succeed. The blogger would gain a bigger platform, the artisan might see increased sales.
Malls function upon a similar model.
Investors such as Marcus Lemonis gather multiple 'rhyming' businesses together online to enhance and lift both sales and awareness of all brands by integrating/connecting on a central website. Check out SHOPMARCUS.COM - a collection of fashion businesses Marcus invested in. He's gathered them all together. It increases sales of all.
That's what I aim to achieve with Moran Press Group. Gather a group of independent artists, craft makers, bloggers, and publishers into an integrated website to lift all boats.
I'm seeking other independent artisan businesses to join together to fight the impact Amazon has on your art efforts. If this idea appeals to you, please contact me to discuss your ideas, concerns, and questions.
Looking forward to this dialogue with other artisan businesses.